Black Hat SEO eBook - What is Spamdexing ?

Spamdexing

What is spamdexing ?

Spamdexing is a word created by merging the words spam and index.

Spamdexing is creating pages specifically for search engines, in an attempt to get a high ranking in SERPS for particular obscure phrases.

For example a favorite method of spamdexing is ensuring you have many major cities, towns, or countries included in the text on a webpage, so if a surfer is looking for your product or service in a particular area then there is a greater chance of them hitting upon your website via a search engine - eg - "pharmacy in Manhattan".

In this instance the spamdexing technique would probably include the names of many popular drugs within the text also, giving the spamdexer many obscure phrases on his website that may be ranked in SERPS.

Spamdexing involves black hat SEO webmasters to literally sit there and think what surfers may be inputting into search engines in order to find his website and reverse engineering and optimizing these pages specifically for search engines.

This may include many phrases like, "where can I buy", "buy online", "online shopping" etc and include many brand names, registered trade names, and companies website names in order to try to get their traffic from search engine users who may search for those names.

However, spamdexing websites are fast becoming a thorn in the side for many disgruntled surfers who regularly report them to the search engines. In many instances it can only take a handful of complaints by surfers to a search engine to draw attention to a spamdexing website to the point that the search engine will send an investigator to the site to determine its quality and if it is in breach of the search engines guidelines.

The Black Hat SEO eBook details more about spamdexing and exactly what you can do to slip under the radar.