Black Hat SEO eBook - What is White Hat SEO ?

White Hat SEO

What is White Hat SEO ?

White Hat SEO are those SEO practices which adhere to search engines guidelines, such as presenting unique content (content unique to that website only), providing legitimate and clear information, building links naturally and honestly, letting keywords happen naturally within the content and creating content for surfers and not for search engines.

The main problem with being a white hat SEO webmaster as opposed to a black hat SEO webmaster is that you need to find unique content for your website. This in itself could take months or even years and even after all that hard work then success is still not guaranteed.

A black hat SEO webmaster may use a variety of ways as outlined in the Black Hat SEO eBook to generate content, however most of these techniques are now easily detectable by search engine algorithms, however, I have devised a new technique which enables any article to be rewritten in seconds without the use of any software, this new technique solves all content problems, enabling the black hat SEO webmaster to fill his pages with as much unique content as he wants. There are also a number of techniques and other things to take into consideration that can be used, which will help a black hat SEO website to remain virtually undetectable to these search engine algorithms.

The white hat SEO webmaster will also have to build links naturally without buying links. He may have to contact many websites that are related to his in the hope of any free publicity or free links, hoping that his website may be seen as a valuable resource to the approached websites surfers. He may have to participate in links trading (reciprocal links) in order to gain link popularity in SERPS, however this practice is much frowned upon by search engines as it is seen as both websites just scratching each others backs in order to manipulate SERPS, so this kind of reciprocal linking is now seen as unimportant by search engines.

Whereas the black hat SEO webmaster has ways of finding vulnerable places on the Internet which are considered safe places to post links, as well as duping white hat SEO webmasters out of a return link in an undetectable dishonored links trade.

The white hat SEO webmaster may also be a victim of this false links trading, because many black hat SEO webmasters have undetectable ways to trick white hat SEO webmasters out of his return link, thereby giving the black hat SEO webmaster a free one way link to his website, which is very lucrative as opposed to a watered down reciprocal link.

Even if you are a white hat SEO webmaster then you need to know these kind of manipulative practices as they are being used against you and affecting your sites positioning in SERPS. Also you are probably unknowingly making many mistakes when promoting your white hat SEO website.

There is one common factor that many webmasters are making regardless of the colour of their hat. It's this factor that is the cause of most webmasters frustration, regardless of the amount of backlinks, over 95% of websites still make this common mistake. This results in many webmasters complaining about how he has thousands of backlinks on high ranking pageswhile his competitor only has a few dozen on lesser ranked pages, however his competitor is beating him hands down on all his major keywords and keyword phrases in SERPS.

All of the above and much more are detailed in the Black Hat SEO eBook, a complete guide to black hat SEO.